Author Topic: NCLR - La Raza  (Read 2798 times)

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Offline TahoeBlue

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NCLR - La Raza
« on: June 05, 2016, 04:47:42 pm »
Immigration Reform 2013 - Mis-Trust Act

MC Smooth - You've Been Played

Some Drudge links:
BILL: Napolitano has authority to nix border fence...
Reid, Heller Slip In Las Vegas Tourism Handout...
Loophole Creates Permanent Amnesty for Illegals...
Reid schedules vote...
White House stealth role 'revealed'...


IRS Sent $46,378,040 in Refunds to 23,994 'Unauthorized' Aliens at One Atlanta Address...

Ok who's funding/lobbying/promoting  the immigration bill ? La Raza - And Who funds La Raza?
White House Offers Stealth Campaign to Support Immigration Bill
Published: June 20, 2013

WASHINGTON — The hide-out has no sign on the door, but inside Dirksen 201 is a spare suite of offices the White House has transformed into its covert immigration war room on Capitol Hill.
“We are trying hard not to be heavy handed about what we are doing,” said Cecilia Muñoz, the director of the White House Domestic Policy Council and the president’s point person on immigration

Cecilia Muñoz (born July 27, 1962) is director of the White House Domestic Policy Council. Prior to that, she served as the White House Director of Intergovernmental Affairs.

A longtime civil rights advocate, she worked as Senior Vice President for the Office of Research, Advocacy and Legislation at the National Council of La Raza (NCLR), a nonprofit organization established to improve opportunities for Hispanic Americans, overseeing advocacy activities that cover issues of importance to immigrants.[1]

In 2000, she was named a MacArthur Fellow for her work on civil rights and immigration. Muñoz was featured in several films in the documentary series How Democracy Works Now: Twelve Stories.
National Council of La Raza

The National Council of La Raza (NCLR) is a non-profit and non-partisan advocacy group in the United States, focused on improving opportunities for Hispanic Americans.[1] It is the largest national Hispanic civil rights and advocacy organization in the United States and "serves all Hispanic subgroups in all regions of the country".[2]

NCLR serves millions of Americans every year in 41 states, the District of Columbia and Puerto Rico by working with its affiliate network of nearly 300 community-based organizations located throughout the country. The NCLR is headquartered in Washington, D.C. and has five regional offices in Chicago, Los Angeles, New York, Phoenix, and San Antonio.[1]

NCLR receives funding from philanthropic organizations, such as the Ford Foundation and the Bill and Melinda Gates Foundation, as well as corporations such as Citigroup and Wal-Mart.

Annual Report:

Our Funders
Visionaries from American corporations and leading foundations recognize the Hispanic community’s ever-increasing economic
impact. They also value NCLR’s mission, work, credibility, and passion for improving opportunities for Hispanics throughout the
country. Whether providing financial support at the national level or direct involvement at the community level, NCLR funders
make a difference. Their investment in America’s Latinos is an investment in America’s prosperity.

Al Día NewsMedia
The Allstate Foundation
American Airlines
American Cancer Society
American Diabetes Association
American Federation of Teachers
American Heart Association

American Honda Motor Co., Inc.

The Annie E. Casey Foundation
Arbitron Inc.
AstraZeneca Pharmaceuticals
The Atlantic Philanthropies
Bank of America

Bauman Foundation
Baxter International Inc.
Best Buy Co. Inc.

Best Buy Children’s Foundation
The Bill & Melinda Gates Foundation
Birth to Five Policy Alliance
BMW of North America
Boehringer Ingelheim Pharmaceuticals, Inc.
The Boeing Company
BP America
Bristol-Myers Squibb Foundation through Peers for Progress, American Academy of Family

Physicians Foundation
The California Endowment
Capital One
Cedar Tree Foundation
Charles Stewart Mott Foundation
Childhood Obesity 180
The Coca-Cola Company

Comcast NBCUniversal Telemundo
Comcast Foundation

ConAgra Foods Foundation
ConAgra Foods, Inc.

The Corporation for National and Community Service
Cricket Wireless
Darden Restaurants
Decisive Latino Magazine
Democracy Alliance Youth Engagement Fund
El Mundo Spanish Newspaper
El Sol Latino Newspaper
El Tiempo Latino
Eli Lilly and Company
Enterprise Rent-A-Car

Entravision Las Vegas
Fannie Mae
FedEx Corporation
The Ford Foundation
Ford Motor Company
Ford Motor Company Fund

Four Freedoms Fund
Fox5 KVVU Television, Las Vegas
Freddie Mac
Fundación Banco Popular
General Mills, Inc.
General Motors

Gill Foundation
The Goodyear Tire & Rubber Company

Hilton Worldwide
Hispanic Executive
Hispanic Network Magazine
The Hispanic Outlook in Higher
Education Magazine
Honey Nut Cheerios®, America’s Favorite Cereal
HuffPost Latino Voices and HuffPost Voces
Humana Inc.
Hyundai Motor America

Impacto Latin News

The John D. and Catherine T.
MacArthur Foundation
The John S. and James L. Knight Foundation
Johnson & Johnson
The Joyce Foundation
JPMorgan Chase & Co.
Kellogg Company

KLAS-TV 8 News NOW (CBS-Las Vegas)
Kraft Foods
KTNV-TV Channel 13 Las Vegas
La Opinión
LA Times
Las Vegas Convention & Visitors Authority
Las Vegas Radio Network
Las Vegas Review-Journal and El Tiempo
Latin Heat
Latina Media Ventures
LATINA Style, Inc.
Latino Print Network
Levi Strauss Foundation
Lowe’s Companies, Inc.
Marathon Oil Company

Marguerite Casey Foundation
Marriott International, Inc.
McDonald’s Corporation

Mental Health America
MetLife Auto & Home®
MetLife Foundation
MGM Resorts International
Microsoft Corporation
MillerCoors LLC

Mobile Future
Morgan Stanley Smith Barney
The Moriah Fund
Muñoz & Company
Naomi and Nehemiah Cohen Foundation
National Dairy Council
National Latino Civic Engagement Table (NLCET)
Nationwide Insurance
NeighborWorks America - National Foreclosure
Mitigation Counseling Program, Loan Scam Alert
Campaign, and Emergency Homeowners’ Loan Program
New World Foundation
Nissan Americas
NV Energy
Open Society Foundations
Panasonic Corporation of North America
PepsiCo Inc.

Pfizer Helpful Answers®
PODER Magazine
J.B. and M.K. Pritzker Family Foundation
The Procter & Gamble Co.
The Progressive Group of Insurance Companies
Prudential Financial
Raza Development Fund
Robert Wood Johnson Foundation
The Rockefeller Foundation
Schwab Charitable Fund
Service Employees International Union (SEIU)

The ServiceMaster Company
Sodexo, Inc.
Southwest Airlines
Starbucks Coffee Company

State Farm Insurance Companies
State Infrastructure Fund
State Voices Florida
State Voices Pennsylvania
StrategicHealthSolutions, LLC
Susan G. Komen, Lazos que Perduran
Target Corporation
Time Warner Cable
Time Warner Inc.

The TJX Companies, Inc.
Toltec Media
UFCW–United Food and Commercial Workers
The UPS Foundation

Univision Communications Inc.
U.S. Army Reserve
U.S. Central Intelligence Agency
U.S. Department of Health and Human Services,

Centers for Disease Control and Prevention
U.S. Department of Health and Human Services,

Office of Minority Health
U.S. Department of Homeland Security,
Office for Civil Rights and Civil Liberties
U.S. Department of Housing and Urban Development
U.S. Department of Labor
U.S. Department of the Treasury,

Homeownership Preservation Office
Vegas PBS
Verizon Foundation

W.K. Kellogg Foundation

Wallace Global Fund
The Walmart Foundation
The Walt Disney Company

Washington Hispanic
Wells Fargo
Western Union
YMCA of the USA

Notice that some of the same institutions fund Planned Parenthood for the native born population:
Planned Parenthood is also funded by private donors, with a membership base of over 700,000 active donors whose contributions account for approximately one quarter of the organization's revenue.[54] Large donors also contribute a substantial portion of the organization's budget; past donors have included the Bill & Melinda Gates Foundation, Buffett Foundation, Ford Foundation, Turner Foundation, the Cullmans and others.[55][56][57][58]

The Bill & Melinda Gates Foundation's contributions to the organization have been specifically marked to avoid funding abortions.[55] Some, such as the Buffett Foundation, have supported reproductive health that can include abortion services.[55] Pro-life groups have advocated the boycott of donors to Planned Parenthood
Planned Parenthood has received federal funding since 1970, when President Richard Nixon signed into law the Family Planning Services and Population Research Act, amending the Public Health Service Act. Title X of that law provides funding for family planning services, including contraception and family planning information. The law enjoyed bipartisan support from liberals who saw contraception access as increasing families' control over their lives, and conservatives who saw it as a way to keep people off welfare. Nixon described Title X funding as based on the premise that "no American woman should be denied access to family planning assistance because of her economic condition

“Our Cause”: Sanger and the Rockefellers

From its inception, the Rockefeller Foundation was at the vanguard of the birth control movement. One of the Foundation’s first official acts was to take over and expand the Bureau of Social Hygiene. The Bureau had been founded two years earlier by Rockefeller “Junior,” with the stated intention of investigating the evils of prostitution. In 1913, the Foundation formally took charge of the Bureau and gave it the task of conducting “research and education on birth control, maternal health, and sex education.” “Cettie,” Junior’s mother and John D’s wife, eagerly furthered the project by giving $25,000 to “promote instruction in social hygiene for female students around the country.” At least as early as 1924, under the leadership of Katharine Davis, the Bureau began funding Margaret Sanger’s proposal for birth control clinical studies by the Birth Control Clinical Research Bureau.
The Rockefeller Foundation, to this day, continues to provide significant support to Planned Parenthood. The International PP Medical Bulletin, for example, is primarily underwritten by the Foundation and is even linked to the Rockefeller Foundation website. The Foundation has also sponsored New York University’s Margaret Sanger Papers Project. Most importantly, the Rockefellers determined the very tenure of U.S. and international discussions about birth control and abortion. First, through funding population research and control initiatives at prestigious universities, such as Harvard, Baylor, Case Western Reserve, Chicago, the University of Chile, Columbia, Cornell, Hacettepe University in Turkey, the University of Michigan, North Carolina, Princeton, Tulane and the University of Washington. And, second, through the establishment of the Population Council, the world’s first truly global population control foundation.

Planned Parenthood’s 2008-2009 annual report states that it received $363.2 million in "Government Grants and Contracts." (See page 29.) That’s about one-third of its total revenues for the fiscal year ending June 30, 2009.
Hispanic Anger Should Be Focused At Globalists
Stephen P. Fuller
 May 16, 2010


First, one must consider the origins of the massive globalist front organization “La Raza” (NCLR).

Contrary to urban mythos, the NCLR was not founded in populist fever against imperialism. In fact, it was founded by the antithesis of such an organization; the Ford Foundation, an admitted supporter of globalization and covert funding organization of the National Security Agency.

Second, the NCLR’s power structure is filled by professed globalists. Most notably, Raul Yzaguirre, a life time member of David Rockefeller’s Council on Foreign Relations. With CEO Yzaguirre previously at the helm of the NCLR, the NCLR began expanding from Mexican only representation into further Central and South American representation. And it is at this point where it becomes clear as to the motivation of the NCLR.

The expansion of the NCLR is less about civil liberty and freedom for Hispanics and more directly linked to the U.N.-WHO-WTO-NAFTA plans being implemented through the SPP. And toward such ends, Mr. Yzaguirre just so happens to be a highly valued member of the Independent Task Force on North America, whose main organizational task is the institution of the SPP and ultimately destruction of US sovereignty, or in their own words:

“The Task Force’s central recommendation is establishment by 2010 of a North American economic and security community, the boundaries of which would be defined by a common external tariff and an outer security perimeter.”

Raul Humberto Yzaguirre (born July 22, 1939 in San Juan, Texas) is an American civil rights activist. Currently a life member of the Council on Foreign Relations, he previously served as the president and CEO of the National Council of La Raza from 1974 to 2004.

On November 30, 2009, he was nominated by President Barack H. Obama to be United States Ambassador to the Dominican Republic and was confirmed by the Senate on September 29, 2010.
In 1968, the Southwest Council of La Raza was organized with funding from the Ford Foundation. By 1972 the organization changed its name to the National Council for La Raza (National Council of the people or community in English[3] ) and moved its offices to Washington, D.C. In 1997, the Ford Foundation, then the NCLR's sole funding source, demanded a change in the organization's focus and direction by threatening to withhold funding and forced then-president Henry Santiestevan out of office. In 1974, Yzaguirre was elected the second president of the NCLR. The Ford Foundation was pleased with Yzaguirre and continued to be a top donor of the NCLR throughout his term
Yzaguirre is a member of the boards of the Volunteers of America; Sears, Roebuck & Co.; United Way of America; AARP Services Inc.; National Hispanic Leadership Agenda; and Salvation Army.
In 1979, Yzaguirre was the first Hispanic to receive a Rockefeller Public Service Award for Outstanding Public Service, endowed by John D. Rockefeller, Jr. from the trustees of Princeton University.

Yzaguirre received the Order of the Aztec Eagle in 1993, the highest honor awarded by Mexico to citizens of another nation
Dominican Republic port contract scrutinized, along with senator, eye doctor’s relationship
February 16, 2013

SANTO DOMINGO — When the U.S. Embassy set out to press the Dominican government over a long-stalled contract to provide port security, American officials took on some tough opponents. The deal had languished for more than a decade amid stiff resistance from the American Chamber of Commerce, which represents the interests of American and local businessmen in the Dominican Republic, and the country’s customs authorities.

Ambassador Raul Yzaguirre’s team pushed the government to enforce the contract — which calls for operating X-ray scanners to screen cargo at the country’s ports — despite objections over its merits and its price tag.

The port deal has come under heightened scrutiny in the United States in recent weeks because of its chief investor, a wealthy Florida eye doctor named Salomon Melgen who stood to gain a windfall if the contract was enforced, and his close friend Sen. Robert Menendez (D-N.J.).

see: FBI Investigating Top Dem Senator For Sex with Underage Dominican Hookers
Gov. Brown signs 'Trust Act' prohibiting detaining undocumented for deportation in minor arrests
 KPCC Staff with Associated Press | October 5th, 2013, 11:16am

Gov. Jerry Brown has signed a bill into California law that prohibits the LAPD and other local law enforcement agencies from detaining people for deportation if they are arrested for a minor crime and otherwise eligible to be released from custody.

AB4 by Assemblyman Tom Ammiano, D-San Francisco, was one of eight immigration-related measures Brown signed on Saturday. The governor also approved a bill allowing lawyers to be admitted to the California bar even if they're living in the U.S. illegally.

“While Washington waffles on immigration, California’s forging ahead," Brown said in a statement. “I’m not waiting.”

RELATED: About 2,000 march in Hollywood immigration rally


Other immigration related bills that the governor signed:
•AB 35 by Assemblymember Roger Hernández (D-West Covina) – Provides that immigration consultants, attorneys, notaries public, and organizations accredited by the United States Board of Immigration Appeals are the only individuals authorized to charge a fee for providing services associated with filing an application under the U.S. Department of Homeland Security's deferred action program.
•AB 524 by Assemblymember Kevin Mullin (D-South San Francisco) – Provides that a threat to report the immigration status or suspected immigration status of an individual or the individual's family may induce fear sufficient to constitute extortion.
•AB 1024 by Assemblymember Lorena Gonzalez (D-San Diego) – Allows applicants, who are not lawfully present in the United States, to be admitted as an attorney at law.
•AB 1159 by Assemblymember Lorena Gonzalez (D-San Diego) – Imposes various restrictions and obligations on persons who offer services related to comprehensive immigration reform.
•SB 141 by Senator Lou Correa (D-Santa Ana) – Requires that the California Community Colleges and the California State University, and requests that the University of California, exempt a United States citizen who resides in a foreign country, and is in their first year as a matriculated student, from nonresident tuition if the student demonstrates financial need, has a parent or guardian who was deported or voluntarily departed from the U. S., lived in California immediately before moving abroad, and attended a secondary school in California for at least three years.
•SB 150 by Senator Ricardo Lara (D-Bell Gardens) – Authorizes a community college district to exempt pupils attending community colleges as a special part-time student from paying nonresident tuition.
•SB 666 by Senator Steinberg (D-Sacramento) – Provides for a suspension or revocation of an employer's business license for retaliation against employees and others on the basis of citizenship and immigration status, and establishes a civil penalty up to $10,000 per violation.
About 2,000 march in Hollywood immigration rally
 E.J. Tamara | AP | October 5th, 2013, 3:48pm

Update 3:45 p.m.: About 2,000 supporters of immigration reform marched through Hollywood on Saturday as part of rallies nationwide to push for congressional action, while California's governor signed a series of bills on the topic, saying he was not going to wait on Washington.

The Los Angeles demonstration called "March of the Stars" kicked off shortly after Democratic Gov. Jerry Brown signed legislation that included a bill prohibiting local law enforcement agencies from detaining people for deportation if they are arrested for a minor crime and otherwise eligible to be released from custody.
The mobilization is a prelude to a rally and free concert Tuesday on the National Mall in Washington.

Immigration has been a rare area of bipartisan cooperation. Confidence was boosted earlier in the year on a sweeping overhaul of the system and a path to citizenship for millions, but the crisis over Syria, and now the partial shutdown of the federal government, has diverted lawmakers' attention.

The chances an immigration bill makes its way through Congress before the year ends are slim. But advocates want to make sure reform stays front and center despite lawmakers' pressing concerns.

"This cannot be stopped," said activist Eliseo Medina, marching in Los Angeles. "This is growing
Signing Trust Act is another illegal-immigration milestone for Brown
By Patrick McGreevy
October 5, 2013, 7:36 p.m.

SACRAMENTO — On a day when immigrant-rights activists nationwide rallied for action from Washington, Gov. Jerry Brown put California at the vanguard of change, signing sweeping laws aimed at speeding the assimilation of those in the country illegally.

Brown signed eight bills Saturday, including one prohibiting local law enforcement officials from detaining immigrants longer than necessary for minor crimes so that federal immigration authorities can take custody of them.

Under the so-called Trust Act, immigrants in this country illegally would have to be charged with or convicted of a serious offense to be eligible for a 48-hour hold and transfer to U.S. immigration authorities for possible deportation.

The measure is the second milestone immigration bill signed by the governor in three days. On Thursday, he approved a measure allowing immigrants in the country illegally to receive California driver's licenses.

Notice the "red" :

At NCLR, Crowd Chants “Yes, You Can” To Obama About Immigration Authority
by Frank Sharry on 07/25/2011 at 2:44pm

Just to remind and to point out again that "La Raza" is NCLR. AJ never mentions NCLR  "National Council of La Raza" in relation to "La Raza" .

If you go to anyone can go to the "sponsors" page to see the NWO funders (see previous posts for the list) ...

NCLR’s Corporate Champions are a select group of industry leaders dedicated to building stronger American communities. Support from these corporations provides NCLR with the flexibility to respond to the most pressing and timely needs of Latino families. For more information on corporate partnerships, please contact [email protected].

Support Us » Corporate Champions » Corporate Board of Advisors

 Since 1982, NCLR has benefited from the expertise of its Corporate Board of Advisors (CBA) in an effort to advance the interests of Hispanic Americans. This impressive group of senior executives and liaisons from 24 key corporations meets twice a year to receive updates on NCLR’s activities, dialogue about current matters, and make decisions about issues and programs of concern.

Through ongoing communication with the CBA, NCLR strengthens each CBA member’s capacity to attract and serve the Hispanic population.

AT&T Bank of America Chevron Citi The Coca-Cola Company Comcast NBCUniversal Telemundo ConAgra Foods, Inc. Ford Motor Company General Mills, Inc. General Motors Johnson & Johnson Kraft Foods McDonald’s Corporation MillerCoors LLC PepsiCo Inc. Prudential Financial Shell State Farm Insurance Companies Time Warner Inc. Toyota UPS Verizon Walmart Wells Fargo

- See more at:

Ready for Hilldog

Clinton speaks for La Raza (NCLR)

NCLR is proud to exhibit its growth and success at the NCLR Annual Conference, representing the largest and most important gathering of the nation’s most influential individuals, organizations, institutions, and companies working with the Hispanic community.  The NCLR Annual Conference has grown with its gente, providing a forum for people in the business of social change to learn about ongoing and emerging issues in the Hispanic community, connect with key community leaders, and generate partnerships with Hispanic community-based organizations
Hillary Clinton To Address Latino Community Leaders At NCLR Conference

Clinton’s Kansas City speech to one of the largest yearly gatherings of Latinos will come weeks after she addressed Hispanic elected officials in Las Vegas.

For the second time in a month, Hillary Clinton will speak to a huge gathering of Latinos, this time in front of 2,000 Hispanic activists and community leaders Monday, July 13 at the National Council of La Raza (NCLR) annual conference in Kansas City, BuzzFeed News has learned.

“We are thrilled that Secretary Clinton will join us to speak to the thousands of Latino community leaders who will gather in Kansas City next week,” said Janet Murguía, President and CEO of NCLR. “We look forward to hearing about her vision for the country and her thoughts on the issues of greatest concern to our community.”

In Las Vegas, she spoke about immigration but also early-childhood education for Latino kids. Clinton previously spoke at NCLR in 2005 in Philadelphia and 2007 in Miami.

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Obama Allots $19 Million To Register Immigrant Voters
  Obama Allots $19 Million To Register Immigrant Voters   

Via Judicial Watch:

A year after President Obama launched his Task Force on New Americans the administration is injecting it with a $19 million infusion so it can achieve its key initiative of registering new voters that will likely support Democrats in the upcoming election. Officially, this is being described as enhancing pathways to naturalization by offering immigrants free citizenship instruction, English, U.S. history and civics courses.

The cash is being distributed by U.S. Citizenship and Immigration Services (USCIS), the Homeland Security agency that oversees lawful immigration, and the obvious goal is to register more immigrant voters because they tend to be Democrat. 

Otherwise a Democrat commander-in-chief and his open-borders Domestic Policy Director wouldn’t be operating such a costly project. Judicial Watch wrote about the new task force last April, reporting that its chair is none other than Cecilia Muñoz, the former vice president of the powerful open borders group National Council of La Raza (NCLR). Obama recruited Muñoz to be White House Director of Intergovernmental Affairs then promoted her to the more powerful and prestigious post of Domestic Policy Director.

That gives her tremendous influence as the president’s top adviser on domestic issues as well as the White House official in charge of coordinating and supervising the execution of domestic policy. As head of the Task Force on New Americans Muñoz recruited like-minded leaders from various agencies—including the departments of Homeland Security, Justice, State, Education, Transportation and Health—to brainstorm about ways to empower immigrants.

Read more -

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UPS makes $750K grant to National Council of La Raza

Just an interesting story I came across while going through my email today, thought it would be a good one to post here in the forums.

UPS makes $750K grant to National Council of La Raza
Monday, April 27, 2009
Atlanta Business Chronicle

United Parcel Service Inc. gave $750,000 to Hispanic civil rights group National Council of La Raza (NCLR) to help that organization develop programs and services for Latino communities.

The grant will go to NCLR’s Campaign for Stronger American Communities to provide direct services or advocacy for millions of Latinos in education, health, home ownership and workforce development.

Atlanta-based UPS (NYSE: UPS) has worked with NCLR since 1982 and is the 2009 Title Sponsor of Latino Expo USA, which will be held at the NCLR 2009 Annual Conference, July 25–27 in Chicago.

“This grant is a natural extension of UPS’ commitment to serving the communities where our employees live and work,” said Ken Sternad, president of The UPS Foundation
, in a news release. “We have seen over the years NCLR’s shared commitment to those communities, and we are delighted to help ensure that their important work continues.”
Behold, happy is the man whom God correcteth: therefore despise not thou the chastening of the Almighty: For he maketh sore, and bindeth up: he woundeth, and his hands make whole ; He shall deliver thee in six troubles: yea, in seven there shall no evil touch thee. - Job 5

Offline jofortruth

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Re: NCLR - La Raza
« Reply #1 on: June 05, 2016, 05:12:09 pm »
Alex Details Racist Cult of Death Group Called "La Raza"
Don't believe me. Look it up yourself!

Offline TahoeBlue

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Re: NCLR - La Raza - Now UnidosUS
« Reply #2 on: August 12, 2018, 01:22:27 pm »
Just in case you missed it ,... they changed the name to protect the guilty ...

In an attempt to reach a younger and more diverse audience, the largest and most well-known Latino advocacy group in the U.S., the National Council of La Raza, renamed itself this month. The new name, UnidosUS, was announced at the group's 2017 conference in Phoenix. This has caused a rift in the U.S. Latino community ? some see it as shedding a dated name, but others see it as leaving a legacy behind.

The National Council of La Raza rose out of the Chicano civil rights movement in the late 1960s and '70s. It was a cultural and political movement led by Mexican-Americans, who were advocating for farm workers' rights, political rights and access to higher education. Since then, NCLR has served the Latino community on issues like immigration, health, housing and education.

Raul Reyes, an attorney and the former host of the MSNBC Shift show Changing America, wrote an op-ed for NBC, saying it was a smart move.
"Many critics of the organization have taken the literal meaning of the word and have tried to twist it to some moniker of racial superiority or saying that Mexicans wanted to take back the Western U.S.," he said.
But UnidosUS President and CEO Janet Murguia says the organization is aiming to reach a larger Latino community. Times are changing, and so are the demographics.

"We're not the same Latino community that existed from 1968, when we began," said Murguia.

As part of its re-branding, UnidosUS says it plans to address this challenge by expanding social media and exploring different outreach avenues. For Murguia, this change is about more than just a name.

"We want to make sure that people see this change as not just about a brand, but about increasing the power and influence of our community and growing those who can be included in our mission along the way."
Behold, happy is the man whom God correcteth: therefore despise not thou the chastening of the Almighty: For he maketh sore, and bindeth up: he woundeth, and his hands make whole ; He shall deliver thee in six troubles: yea, in seven there shall no evil touch thee. - Job 5