Author Topic: Sky Deutschland to broadcast adverts directly into train passengers' heads  (Read 1282 times)

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Offline Deca

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http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/10158311/Sky-Deutschland-to-broadcast-adverts-directly-into-train-passengers-heads.html


The talking window
http://www.youtube.com/watch?v=azwL5eoE5aI#at=50

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Published on Jun 20, 2013

Sky Go - The talking window

A silent, vibrating window is turned into a completely new audio medium. A special transmitter releases high-frequency oscillations that are converted into sound in the brain - without any acoustic signals travelling through the ear.

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Sky Deutschland to broadcast adverts directly into train passengers' heads
Sky Deutschland has developed technology to transfer adverts from train windows directly and silently into commuters' heads.
Sky has developed technology to transfer adverts from train windows directly and silently into commuters' heads.
Passengers leaning their head against the window will "hear" adverts "coming from inside the user's head", urging them to download the Sky Go app.
Andy Trotman

By Andrew Trotman

5:44PM BST 03 Jul 2013

Comments87 Comments

Passengers leaning their head against the window will "hear" adverts "coming from inside the user's head", urging them to download the Sky Go app.

The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google's Glass headset, to pass sound to the inner ear via vibrations through the skull.

A video for the Talking Window campaign released by Sky Deutschland and ad agency BBDO Germany states: "Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message."

The voice comes from a Sky-branded transmitter made by Audiva that is attached to the train window.

BBDO spokesman Ulf Brychcy told the BBC: "If our customer Sky Deutschland agrees, we will start with the new medium as quickly as possible.
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"Some people don't like advertising in general. But this is really a new technology. [It might] not only be used for advertising, but also for music, entertainment, mass transport information, weather reports and so on."

Sky Deutschland said it had not made a decision on whether to launch the campaign.

Offline Deca

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focus on the rhythmic sound of the train thur thud thur thud ....you are getting very sleepy ....rest your head on the window...listen to me very carefully......NOW BUY OUR APPS



Offline Deca

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oh dear i wonder if they are selling a limited unique app to all the easy "suggestible" people that react to these adverts right on there own smart phone .......:eek: 

Offline Scarbo

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The subliminal message potential here is endless, not to mention the possibility of driving some people to madness. This would FREAK me out!