Author Topic: Neuromarketing: EmSense : In home emotion monitoring ++  (Read 4560 times)

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Offline feellikemore_dot_com

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Offline feellikemore_dot_com

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Re: Neuromarketing: EmSense : In home emotion monitoring ++
« Reply #1 on: April 17, 2011, 05:01:26 pm »
Just a note, mind control is obviously a topic far beyond the article above, but I still believe this is one of the many clear cut examples under which the controllers are picking our brains. Research and share! I also think anything with electrodes gets people's attention pretty quickly. Enjoy.
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Offline Deca

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Re: Neuromarketing: EmSense : In home emotion monitoring ++
« Reply #2 on: April 17, 2011, 06:11:56 pm »
http://www.dailymail.co.uk/sciencetech/article-1377797/EmSense-comes-EmBand-device-track-brainwaves-watch-TV.html


Quote
A new Clockwork Orange? The marketing gadget that tracks brainwaves as you watch TV

By Daily Mail Reporter
Last updated at 2:50 PM on 17th April 2011

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Would you feel comfortable if market researchers could know your every thought?

A headband designed by San Francisco firm EmSense can sense your brainwaves as you have reactions to watching something and then record the data for researchers.

The process of measuring your reaction to something is known as ‘quantitative neurometrics’ and it can be carried out as you watch a computer or television screen.
Measuring reactions: The EmBand, designed by San Francisco firm EmSense, can sense your brainwaves as you have reactions to watching something

Measuring reactions: The EmBand, designed by San Francisco firm EmSense, can sense your brainwaves as you have reactions to watching something

The firm is launching its ‘in-home’ research panel employing the EmBand monitoring technology in an attempt to get better feedback on emotional responses.

The EmBand can also measure how much attention you are paying, or your ‘cognitive engagement’, by measuring brainwave activity, reported technology site Venture Beat.

 
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    * Taking it very easy: The 'mobile armchair' that can be reclined and driven using a Kinect motion controller

The firm does studies by asking respondents to voluntarily share their information.

This has been compared to the controversial 1971 film A Clockwork Orange, where authorities try to psychologically modify the behaviour of a teenage thug.

But the big difference with EmSense is that the test subjects are volunteers.
Comparisons: In the controversial 1971 film A Clockwork Orange, authorities try to psychologically modify the behaviour of a teenage thug

Comparisons: In the controversial 1971 film A Clockwork Orange, authorities try to psychologically modify the behaviour of a teenage thug

It says market research firms want to measure emotional responses more accurately to get better reactions to advertising, creative concepts, packaging and shopping.

EmSense ships the user a kit with an EmBand wireless headset and a wireless receiver for use with his or her PC computer, directing them to a specific web page.

The firm, which has 80 employees, was founded by technologists from Hewlett-Packard and the Massachusetts Institute of Technology in 2004.

It has tested more than 100,000 respondents in 25 countries, reported Venture Beat.

Read more: http://www.dailymail.co.uk/sciencetech/article-1377797/EmSense-comes-EmBand-device-track-brainwaves-watch-TV.html#ixzz1JoUBqiSo

Offline Deca

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Re: Neuromarketing: EmSense : In home emotion monitoring ++
« Reply #3 on: April 17, 2011, 06:25:29 pm »
maybe some TI`s should sign up for this...a least we might get a cheque in the post...plus the boffins might get some weird readings  ;D



Offline ekimdrachir

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Re: Neuromarketing: EmSense : In home emotion monitoring ++
« Reply #4 on: April 17, 2011, 09:42:54 pm »
Yikes