Children find food wrapped in McDonald's packaging 'six times tastier'

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Offline Cherie

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Children find food wrapped in McDonald's packaging 'six times tastier'
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=473616&in_page_id=1770
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The study, designed to gauge the power of advertising, revealed that boys and girls as young as three found food tastier when they thought it was made by a big brand.

The phenomenon is not just restricted to fast foods, with youngsters finding that milk and carrots tastier when they believed they had been bought at McDonald's.

The research, carried at Stanford University in the US, comes amid growing concern about the influence of advertising on children's health.

Child obesity rates have trebled over the last 20 years, with 10 per cent of six-year-olds and 17 per cent of 15-year-olds now obese.