CNBC Ratings Crash

[Letsbereal]

CNBC Ratings Crash, Fox Business Network Surge
29 June 2012, by Warner Todd Huston (Canada Free Press)
http://www.canadafreepress.com/index.php/article/47717

In this volatile market atmosphere, one might think that networks such as CNBC would be seeing all time high numbers as traders and other folks in the financial sector seek up-to-the-minute information.

But as the second quarter comes to a close, CNBC is losing ground in the ratings and losing ground to upstart Fox Business Network, at that.

As the second quarter ratings hit it revealed the CNBC garnered its lowest ratings since 2005 in both total viewers as well as the coveted demo of persons aged 25 to 54.

Even worse, chief business hour programming from 9:30 AM to 5 PM (ET) also had its worst low since 2005.

CNBC also had its lowest rated quarter in the most sought after demo since 1997.

Just as alarming for CNBC is that one of their best anchors, Maria Bartiromo, had the worst rating for her timeslot since 1997.

Quarter Lows for CNBC
M-F 6-9a: Lowest since 4Q’06
M-F 9a-12p: tied for 6th lowest rated A25-54 since 1997
M-F 12-1p: tied for 2nd lowest rated A25-54 since 1997
M-F 1-2p: tied with 3Q’05 for lowest rated A25-54 since 1997
M-F 2-3p: 4th lowest rated P2+ and 3rd lowest rated A25-54 since 1997
M-F 3-5p: 5th lowest rated P2+ and 2nd lowest rated A25-54 since 1997
M-F 5-6p: 5th lowest rated P2+ and lowest rated A25-54 since 1997

Fox Business Network, on the other hand, has seen mounting success in just its fifth year of business.

In Mid June, for instance, FBN’s Lou Dobbs Tonight topped CNBC’s The Kudlow Report in a head-to-head race for total viewers.

Amusingly, Politico recently reported that CNN — also experiencing a two decade low in the ratings — thought that CNBC’s business model was the one they wanted to emulate to improve their own faltering network.

Failure seems to beget failure, doesn’t it?

Also see:

CNBC ‘freaking out’ over low ratings
29 April 2012, (New York Daily News)
http://articles.nydailynews.com/2012-04-29/news/31480669_1_cnbc-cavuto-low-ratings

[Monkeypox]

Crash?  How could it go any lower than ZERO?

 

[larsonstdoc]

  People just don't care any more.  The scum on CNBC tell them that their 401ks are losing value and a lot of people don't do a darn thing about it.  They have been zombiefied.

[chris jones]

  People just don't care any more.  The scum on CNBC tell them that their 401ks are losing value and a lot of people don't do a darn thing about it.  They have been zombiefied.

            Larson, people in general don't have a clue as what to do about it, lack the courage to confront this as well as a countless number of other issue. It is truly some very sad shiite. I am in hope you can give me an oppinion why the American citizenry never questioned the Iraq invasion the inoccents slaughtered and American sons killed, NO WMD's, Afghanistn a decade and running, Lybia, etc. Syria on table and Iran.
  Come on, the Gov-neocons, elites, supepowers, MSN and the alphabetic line of gov henchmen, dones is our skys,Patriot act, DHS,DOD,DEA,DIA, FEDS, NATO worhsip. and mu
  ch  F(*¨(*)&- more all tell anyone with a spec of freedom, truth and soul in their heat we are dominated.
    The american dream, For god and Country, for uncle Sam and moms apple pie is pats tense adn has been for decades, the only time people will unite is when hey are up against the wall, when the truht can not be avoided, when their lifestyles are in jepordy.NO- Not all of us!!!
      We have passed the line, if we are not dominated it will do untill we are.
   

[The Way of Things]

CNBC's ratings have crashed because of the following 3 reasons:

1.  They suck at what they do
2.  They suck at what they do
3.  They suck at what they do