Creative America is fighting back. The group, which represents NBC Universal, Viacom, Sony Pictures, Warner Bros, Disney, and others in the TV and movie business, launched a new TV commercial today supporting SOPA and PIPA. A national print and radio campaign will follow.
But the highlight is a black animated banner ad that reads "What to do during an Internet blackout; it suggests reading books, listening to music, or watching a movie. The banner will be shown "on a huge billboard in New York's Times Square throughout the day on January 18th as an answer to those opponents of the bills who are blacking out their websites," writes Creative America. http://www.youtube.com/watch?feature=player_embedded&v=w6KfptyKY5I
As for those participating in the protests, Creative America says that they are the real censors. "With the opponents of the bill trafficking in misinformation, fear tactics and public relations stunts like blacking out their websites—in essence censoring the Internet themselves—we thought it more important than ever to get the message out that these bills are reasoned, narrow, effective and necessary measures to combat foreign rogue sites which are preying on American consumers and costing American jobs," said Mike Nugent, Executive Director of Creative America in a statement.
Creative America also hosts a FAQ of its own designed to dispel common myths, among them the idea that SOPA could put Netflix and iTunes out of business. (Are people saying this?).
The group's frustration is evident. Yes, anti-SOPA misinformation is out there, but pro-SOPA misinformation and general point-missing has also been gushing like geyser.
In a battle of the lobbyists, Hollywood for years had clout. But fighting with the Internet? It's a whole different battle, and groups like Creative America haven't mastered the tactics. If they had, they probably wouldn't use their Twitter account to retweet irrelevant comments like, "Think it's okay to steal movies and music? I dare you to go to Walmart and try it. Online or in a store theft is theft."
They also don't have the numbers. Creative America's "grassroots" website has been "liked" 12,000 times on Facebook, and it has 1,622 Twitter followers. But the White House petitions against SOPA and PIPA attracted 100,000+ people—and Google's anti-SOPA petition today has already attracted 4.5 million signatures.http://arstechnica.com/tech-policy/news/2012/01/hollywood-fights-internet-protest-with-tv-ad-billboard.arshttp://arstechnica.com/tech-policy/news/2012/01/hollywood-fights-internet-protest-with-tv-ad-billboard.ars