Here we go into the world of Bernays/Lippman Public Relations:http://www.burson-marsteller.com/
Burson-Marsteller is a leading global public relations and communications firm. Our strategic insights and innovative programming build and sustain strong corporate and brand reputations. We provide our clients with counsel and program development across the spectrum of public relations, public affairs, digital media, advertising, and other communications services. Our clients are global companies, industry associations, professional services firms, governments, and other large organizations.
Clients often engage Burson-Marsteller when the stakes are high: during a crisis, a brand launch or any period of fundamental change or transition. They come to us needing sophisticated communications campaigns built on knowledge, research and industry insights. Most of all, clients come to us for our proven ability to communicate effectively with their most critical audiences and stakeholders. We develop client programs using an Evidence-Based Communications approach.
We provide our clients with:
o Public Relations
o Public Affairs/Government Relations
o Corporate Positioning
o Crisis Management
o Corporate Social Responsibility
o Opinion Research
o Digital Marketing
o Organizational Communications
o Brand Marketing
Evidence-Based Communications is a scientific approach to communications, driven by data at the beginning, the middle and the end.
With our long tradition of PR thought leadership, particularly in the corporate reputation, crisis and digital arenas, as well as our foundation in data-oriented issues work, launching the Evidence-Based Communications approach is a natural extension of our data-driven mindset. By institutionalizing our Evidence-Based methodology across Burson-Marsteller globally, we are committing to lead the industry on the road to a more scientific, accountable approach to communications work.
In addition to accountability, the Evidence-Based approach fosters creativity and flexibility, as listening to data and insights opens up new possibilities that strategizing alone cannot achieve. The approach is also extremely cost-effective, as it assures that dollars are being committed to tactics and messages grounded in Evidence, as well as monitoring program effectiveness throughout a communications initiative and allowing for course correction if necessary to optimize results.
Evidence-Based Communications ends the guess work. All communications strategies are based in evidence, not speculation.
It delivers better ROI. By using Evidence-Based Communications to develop programs, the firm is ensuring that each client’s communications dollars are spent on tactics and messages that will deliver results.
It is measurable. By using Evidence-Based tools for benchmarking at the beginning of a program and measuring effectiveness at the end, clients can demonstrate a positive communications ROI.
The programs are nimble. Because Burson-Marsteller measures the impact of a program’s tactics at the beginning, middle and end of program, there is an opportunity to modify tactics in the middle of a campaign.
It is a holistic approach to communications. The Evidence-Based approach is a complete methodology. The approach ensures a thorough use of data and tools designed specifically to insert science into the process where appropriate.
It provides proof of PR value to the organization’s C-Suite. By using an Evidence-Based approach, communications professionals can demonstrate the value that PR brings to their organization at large.
CEO Worldwide, Burson-Marsteller / President, Penn Schoen Berland: Mark Penn
Founding Chairman: Harold Burson
Chief Operating Officer, Worldwide: Richard C. Powell, Jr.
Chief Financial Officer, Worldwide: Pat Przybyski
Managing Director, Human Resources, Worldwide: Michele Chase
Worldwide Vice Chairman: Donald A. Baer
Worldwide Vice Chairman: Karen Hughes
President & CEO, U.S.: Patrick Ford
President & CEO, Asia Pacific: Bob Pickard
President & CEO, EMEA: Jeremy Galbraith
President & CEO, Latin America: Santiago Hinojosa
Chair, Global Healthcare Practice: Helene Ellison
Chair, Global Technology Practice: Jennifer Graham Clary
Chair, Global Media Practice: Gary R. Koops
Regional Leadership - U.S.
President and Chief Executive Officer, U.S.: Patrick Ford
Chief Financial Officer, U.S.: Jerry Selick
Managing Director of Human Resources, U.S.: Gillian Wohl Edick
Chair, U.S. Technology Practice: Jim Goldman
Chair, U.S. Brand Marketing Practice: Samantha J. Lucas
Chair, U.S. Corporate Practice: Jason Schechter
Chair, Global Healthcare Practice: Helene Ellison
Director of Strategic Creative Development: David Coronna
Midwest Market Leader: Bryan Oakley
Chair, Southwest Region / Chair, U.S. Public Affairs Practice: Michael B. Lake
New York Market Leader: Tony Telloni
San Francisco Co-Market Leader: Cheryl Heinonen
San Francisco Co-Market Leader: Nathan Ballard
President & CEO, Prime Policy Group: R. Scott Pastrick
CEO, Direct Impact: Dave Denherder
Pro Bono Work
Local Partnership, Global Citizenship
Burson-Marsteller has a long tradition of giving back to society through pro-bono client engagements and philanthropic support for important causes and charities. The firm currently has two global pro bono clients as well as other engagements at the regional and office level.
United Nations High Commission on Refugees (UNHCR)
Burson-Marsteller has been a proud and active pro-bono supporter of the United Nations High Commission on Refugees (UNHCR). The UNHCR is mandated by the United Nations to protect and support people involuntarily displaced from their homeland. Burson-Marsteller has donated its services in support of several key initiatives and events across regions.
Global Business Coalition (GBC) on HIV/AIDS, Malaria and Tuberculosis
Burson-Marsteller is a proud member of the Global Business Coalition, which mobilizes the business community in support of The Global Fund to Fight AIDS, Tuberculosis and Malaria. Burson-Marsteller is committed to the mission of finding solutions in the fight against deadly diseases impacting the developing world.READ MORE HERE: