The Fed goes to the movies, and Olathe theater is part of the premier http://economy.kansascity.com/?q=node/4952
Coming soon to a theater near you -- credit-card advice from the Federal Reserve.
Lights, camera, action
Not exactly five-star material, but the Fed will run 45-second advertisements in 12 movie theaters in major metropolitan areas starting Friday through Dec. 3.
The AMC Studio 30 complex in Olathe is among the theaters scheduled to run the spots, said Tim Todd, a spokesman for the Federal Reserve Bank of Kansas City.
Todd said Wednesday the Fed will likely add other area locations in December.
This is not the Fed's first foray into theater ads. Earlier this year, the Fed sponsored ads that provided tips and information for avoiding mortgage foreclosures.
The new spots will encourage consumers to “use their credit cards wisely” during the holiday shopping season.
“The ads provide tips for getting the most from credit cards, including paying on time, staying below the card’s credit limit, avoiding unnecessary fees, paying more than the minimum payment and watching for changes in account terms,” the Fed said in a statement.
The Fed is trying to step up its consumer protection role after the Obama administration and some lawmakers proposed legislation that would strip the central bank of that responsibility and give it to a newly created Consumer Financial Protection Agency.
Bet your bottom dollar on this: Fed critic and movie producer Michael Moore was not invited to direct these spots.