If you do decide to boycott Kellogg's after reading this, remember that Kashi (the supposedly 'organic' brand) is also a Kellogg's company.
On November 26, 2007, there was an article in The New York Times titled, 'Next up for U.S. farmers: Genetically modified sugar beets'. The New York Times interviewed a representative from Kellogg's for the article.
"A Kellogg spokeswoman, Kris Charles, said her company, the top U.S. maker of cereal, 'would not have any issues' purchasing such sugar for products sold in the United States, where she said 'most consumers are not concerned about biotech.'"
— New York TimesCereals That Talk Back To You And May Just Bite Back
The Organic Consumers Association wrote a letter to Kellogg's, requesting that they do not use genetically modified sugar beets. One survey after another shows that Americans do care about genetically modified foods, but they are unaware that they currently consume them. A November 2004 report by Rutgers' University showed that only 31% of Americans believe they have ever eaten genetically engineered foods. Given the fact that processed foods contain corn, soy, and Canola; there is little doubt that almost every American has eaten genetically engineered foods, and most Americans do so on a daily basis. Due to governmental groups working for the chemical industry, the U.S. is the only industralized nation that does not require strict labeling. Kellogg's responded to the Organic Consumers Association.
"Consumer preference is the critical factor Kellogg uses in determining the products being provided in each market, and those preferences are not the same in every country. Ms. Charles was referring to a U.S. study conducted in September 2007 by the International Food Information Council stating that U.S. consumer 'concerns about the usage of biotech ingredients in food production are low'. Public acceptance of biotechnology in Europe is lower than in the United States. As a result, all Kellogg products sold in Europe are free of any ingredients derived from biotech sources."
— David Mackay, President of Kellogg's Read Full Article at The Health Wyze Report